Primary
Medical practices thatrethink health care : human-centered and tech-powered.
For you, Primary designs innovative medical practices but still close to their patients. For them, we designed a warm and modern brand to connect IRL and 2.0.
Straight to the point
Primary simplifies uses in order to favor well-being. In the logo we imagined is the core of the service : the XY of biology, the 5 branches of day-to-day care. As for the font, its straight edges echo an easy-to-use product.
Cosy as can be
For trust to develop, the patient must feels like home. The artistic direction commits to be welcoming : yellow for warmth, curves for softness... And illustrations that merge sketch and 3D (the digital touch !). With photography, human remains the focus of attention.
So it seems we're fashion designers
Almost honestly ! Branding was pushed to the medical staff white coats and decoration that their interior designers shall take care of. To offer the most complete experience, attention must be payed to detail : Primary leaves nothing to chance and neither do we.
